Douglas Stafford: Mystery Shopping and Performance Improvement Specialists

Our bespoke Mystery Shopping programmes continue to help companies in the automotive, retail, leisure, financial, travel, property and telecommunications industries improve their levels of  customer service.

About Us

Douglas Stafford is the largest niche market specialist, Mystery Shopping and Performance Evaluation company in the UK.

Working with many of the world’s most recognised brands for over 27 years, Douglas Stafford has become the market leader in the provision of Performance Improvement Analysis, covering a wide variety of channels that fit most budgets and requirements.

With a Head Office Project Management team of over 115, along with a national team of Researchers, Auditors and Trainers, Douglas Stafford is well-equipped to develop a bespoke Performance Improvement Programme for your organisation.

Douglas Stafford has a Quality Management System in place inline with the QMS standard, ISO 9001 and was certificated in November 2011 with regular independent audits for compliance.

ISO 9001 provides existing and potential clients with the reassurance that they are dealing with a company which has placed itself under independent scrutiny, and that has been externally audited and confirmed by BSI British Standards as having policies and procedures in place which enable the delivery of consistently high standards of service and products.

ISO 9001


Our Current Projects

Video Mystery Shopping 90
Report Based Mystery Shopping 95
Electronic Mystery Shopping 85
Telephone Mystery Shopping 75

Our Awards


Special Achievement Award 2011
Car Dealer Power Magazine
Read More


Best Training Provider 2013
Car Dealer Power Magazine
Read More


Team of the Year 2014
Read More


Business Excellence Awards
Read More


Business Excellence Awards
Read More


“I would have no hesitation in recommending Douglas Stafford to Dealers who want to test and improve their customer service.

As our results show, by working closely together to develop an effective way of testing customer delight, a positive outcome can be achieved.”

Jimmy Young , Vertu Motors
“I thoroughly enjoy working with the team at Douglas Stafford. Every meeting is productive and the team has embraced Honda as much as we have embraced the Douglas Stafford team – it’s teamwork all the way. I would recommend Douglas Stafford in a heartbeat!”
Holly Price, Honda UK
“Douglas Stafford have been very flexible and allowed us to be creative and use the Video Mystery Shopping in a very different way. They’ve been absolutely brilliant in ensuring that we get exactly what we want out of this project and this innovative approach works incredibly well for Vodafone.”
Claire Barron, Vodafone
“The service provided to us by Douglas Stafford is without compromise, which is no small achievement in a very niche market. General support, administration and guidance is also of the same high standard as the physical and telephone shops themselves. Douglas Stafford have always
delivered their promises in full and have added value in a
way only a true business partner can.”
Mark Spiller, Kawasaki
“I found Douglas Stafford’s account team extremely friendly and accommodating to our needs as well as providing a fantastic, quick, yet professional service.”
David Jones, Fitness First

Our Mystery Shopping service can provide you with an impartial opinion about whether or not our experienced Mystery Shoppers enjoyed their shopping experience in your store, and if they received unrivalled customer care. Therefore, our Mystery Shopping services can help you boost sales and customer satisfaction, whilst helping to develop a strong and customer-focused commercial store.

For more information please contact us today!