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June 21st, 2013

Phones 4u named as Best High Street Retailer at awards


Phones 4u has won the Best High Street Retailer at the Mobile Industry Awards


By Jamie White – Head of Communications


Phones 4u is celebrating after being named as Best High Street Retailer at the annual Mobile Industry Awards – for a second consecutive year.


The Mobile Industry Awards 2013 recognised Phones 4u as being the best in its field, putting it ahead of retailer and network finalists Carphone Warehouse, Three and Vodafone.


Phones 4U named as Best High Street Retailer - Douglas Stafford Mystery Shopping

The ability to innovate in a challenging high street market was seen as one of the main reasons why Phones 4u stood out to the judges.


They praised Phones 4u for its continued investment in its retail estate and its people, innovative products, excellent customer service, and well-targeted marketing.


Phones 4u delivered record revenue growth in 2012, whilst at the same time growing its retail footprint by a further 100 stores, showing its passion and determination to provide the best mobile shopping experience on the high street.

Phones 4U named as Best High Street Retailer - Douglas Stafford Mystery Shopping


Phones 4u has spent the last 12 months delivering great service and a host of new products, including its own MVNO, LIFE Mobile, and its unique instant replacement mobile phone service, Phones 4u Care. In 2012 the high street retailer also worked hard for its customers to secure them its highest number of exclusive devices to date.


Ensuring it has the best people and the best operating model in the industry ensures it continually delivers exceptional service in its stores.


2013 brings even more opportunities for Phones 4u, and it will be working hard to build ever-stronger relationships with its customers.


Mystery shopping and performance company, Douglas Stafford, provides Phones 4u with a bespoke and tailored mystery shopping programme to help analyse, evaluate and improve levels of customer service.


Douglas Stafford would like to congratulate Phones 4U on winning the award.



Follow mystery shopping and performance improvement company, Douglas Stafford:


on Twitter @DouglasStafford


on Facebook facebook.com/douglasstafforduk