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April 15th, 2014

Land Rover announces exciting partnership with Virgin Galactic

 

Land Rover Discovery concept unveiled as Land Rover partnership with Virgin Galactic is revealed

 

By Jamie White – Head of Communications

 

Land Rover has revealed a long-term global partnership with Richard Branson’s pioneering commercial spaceline, Virgin Galactic.

Land Rover announces exciting partnership with Virgin Galactic - Douglas Stafford Mystery Shopping

 

The ground-breaking link up was announced against the backdrop of SpaceShipTwo, the world’s first commercial passenger carrying spacecraft, together with Land Rover’s new Discovery Vision Concept vehicle.

 

The partnership will see Land Rover vehicles become part of daily life for the Virgin Galactic team and for all ‘Future Astronauts’, the space experience will now begin with Land Rover, as they arrive in New Mexico for training, and continue to the moment they drive from the space terminal building to the waiting spaceship.

 

Land Rover will base a fleet of vehicles at the Virgin Galactic test centre in the Mojave Desert, California and at its astounding operational New Mexico base, Spaceport America.

Land Rover announces exciting partnership with Virgin Galactic - Douglas Stafford Mystery Shopping

 

The exciting announcement was revealed in dramatic fashion on board USS Intrepid, a former aircraft carrier and now a museum dedicated to the exploration of sea, air and space and anchored on the Hudson River.

 

Land Rover’s first act as exclusive partner was to bring a unique full-size replica of SpaceShipTwo VSS Enterprise to New York, where it joined the remarkable British Airways Concorde and its namesake Space Shuttle Enterprise upon the Intrepid. Like the Space Shuttle, SpaceShipTwo is the first of a revolutionary fleet of reusable human spacecraft.

 

Revealed alongside SpaceShipTwo was Land Rover’s Discovery Vision Concept, a vision of Land Rover’s future family of Discovery vehicles. The concept car previews dynamic new design language and an array of world first technologies.

Land Rover announces exciting partnership with Virgin Galactic - Douglas Stafford Mystery Shopping

 

Sir Richard Branson, Founder of Virgin Galactic said: “We couldn’t be more delighted to have Land Rover join us on our incredible journey. It is hard to think of a brand which is more synonymous with exploration and adventure. The safety and engineering excellence of Land Rover’s vehicles, which have been the stuff of legend for more than 65 years, are attributes which also lie at the heart of Virgin Galactic.”

 

Phil Popham, Group Marketing Director of Jaguar Land Rover said: “This is a marriage of two of Britain’s most iconic brands which celebrate shared values, a pioneering spirit and a true sense of adventure. Not only do we both share the same long-term vision to enable mankind to explore, but we also want to develop this partnership to inspire others.”

 

 

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