Delight for Skoda in Auto Express Driver Power survey
By Jamie White – Head of Communications
Skoda is celebrating more success after claiming a fourth successive overall victory in the annual Auto Express Driver Power customer satisfaction survey.
Skoda triumphed in five model categories, making it the most successful brand in the 2014 survey.
The 2014 Auto Express Driver Power survey attracted 50,000 respondents who were asked to judge their car in a number of key areas, from ride quality to practicality.
The Skoda Yeti recorded the highest satisfaction score in the entire survey (92.78 per cent), repeating its victory in 2013, with the Citigo (92.62 per cent) and Superb (91.68 per cent) completing a clean sweep of the top three positions.
Steve Fowler, Editor-in-Chief of Auto Express said: “This is a spectacular result for Skoda, with the top three cars in our Driver Power survey of over 50,000 car owners. It proves once again that Skoda is building cars that owners genuinely love and would heartily recommend to others.”
Adding to Skoda’s unprecedented achievements were five category victories, with the Yeti named Best Off-Roader / SUV, the Citigo named Best Supermini / City Car, and the Superb named Best Family Car. The Citigo also finished top of the table for Running Costs, while the Yeti was judged by readers to be the best for Ease of Driving.
Alasdair Stewart, Brand Director for Skoda UK said: “We’re delighted that our customers are so passionate about their cars. We know that expectations are higher than ever, so to lock out the top three positions in this year’s survey is a great achievement for everyone at Skoda.”
Mystery shopping and performance improvement company, Douglas Stafford, works with Skoda UK providing a bespoke range of mystery shopping programmes to include video mystery shopping, telephone mystery shopping and electronic mystery shopping.
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