Hyundai to allow customers to rate its dealers

 

By Jamie White – Head of Communcations

 

Hyundai UK is to introduce an online user-generated ‘Star Rating’ system across its dealer network.

 

The system driven by customer recommendations will provide all Hyundai dealers with a transparent star rating showcasing the quality of service that they are providing to customers on a daily basis.

 

The customer recommendations and reviews, which focus on dealership sales and service offerings, are collected as part of Hyundai’s continuous independent Customer Satisfaction Survey which asks the opinions of over 60,000 customers per year.

 

The dealer star rating will be an average of all customer recommendations received over a 90-day period, ensuring all customers have an up-to-date view of their chosen dealer’s performance.

 

Tony Whitehorn, President and CEO, Hyundai Motor UK, said: “Owner and customer reviews are quickly becoming a significant part of any consumers’ research – whether purchasing a product or a service. We already carry Reevoo ratings alongside all of our products on hyundai.co.uk and now we are introducing a similar system with our dealers.”

 

The ratings system is currently available for 18 dealers and will be rolled out across the entire Dealer Network by January 2015.

 

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Hyundai UK with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.

 

 

 

Follow mystery shopping and performance improvement company, Douglas Stafford:

 

on Twitter @DouglasStafford

 

on Facebook facebook.com/douglasstafforduk