New ‘This is Ugg’ campaign goes live worldwide

By Jamie White – Head of Communications

Footwear fashion brand Ugg has launched its first global marketing campaign placing its consumers at the heart.

The new ‘This is Ugg’ campaign is designed to connect with consumers on emotional levels sharing ‘real moments with real people’.

The multimedia, cross-channel campaign, which is now live around the world, is presented primarily in black-and-white and features real moments with real people captured in personal settings that celebrate the small moments that mean the most to them.

In one advert, sketch-artist Langley Fox, Ernest Hemingway’s great-great-granddaughter, is featured in her Los Angeles home alongside California architect Harry Gesner with his son and grandsons.

Ugg says that the ‘This is Ugg’ campaign is designed to not just connect with consumers but also aimed at strengthen the brand as a “global, premium lifestyle brand, year round”.

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