By Jamie White – Head of Communications

There has been more success for Dacia as the company announces it has reached three million car sales.

Dacia’s stand at the 2014 Paris Motor Show provided the backdrop for a ceremony that saw Andres Palomo Paz, a Dacia customer from Spain, receive the keys to a new Dacia Sandero Stepway from Nicolas Wertans, Renault Group, Senior Vice-President Global Sales.

Since the launch of Dacia in the UK, more than 35,000 brand new Dacias have been sold, with over 18,000 finding homes in 2014. Incidentally, the Sandero Stepway – the three-millionth Dacia to be sold – is the most popular model with UK customers.

Nicolas said: “Dacia has now sold three million vehicles since the brand’s renewal merely 10 years ago, and that’s something of a unique achievement in today’s automobile industry!”

“The Dacia brand has built a strong bond with its customers based on a sense of confidence and proximity. This success is also due to a clear, straightforward pledge that fits perfectly with the expectations of motorists looking for a safe, reliable vehicle with a modern equipment and performance package at an affordable price.”

The milestone comes after Dacia announced that its sales in the first six months of this year grew by 24.4 per cent.

In addition to its buoyant vehicle sales, Dacia has been an inspiration for a high number of customers thanks to its ‘no nonsense’ approach to selling cars.

In numerous countries, customers meet up at regular events to share their experiences and common values which are founded on the ‘no frills’ and clear principles Dacia has always followed.

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Dacia with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.