By Jamie White – Head of Communications

 

Ford has announced it is extending its partnership with the AA Driving School for at least another three years.

 

It means that around 85,000 learners a year will be at the wheel of two of Britain’s most popular cars, the Ford Fiesta and Ford Focus.

 

Ford’s exclusive supply agreement with AA Driving School, originally struck in 1998, has been extended to 2017, with the school’s franchised instructors taking delivery of around 2,000 new Ford models annually.

 

James Powell, Ford’s Direct Sales Business Manager, added: “This is not only great news for Ford in terms of the large number of new models being delivered to the AA Driving School over the coming three years, but also means thousands of newcomers will learn the art of driving at the wheel of a Ford.”

 

AA’s Head of Fleet, Sarah Dopson, said: “With fuel economy a key priority for the instructors, the models powered by the frugal 1.0-litre EcoBoost engines are expected to be the top choice.

 

“We are very pleased to be continuing this long-standing agreement with Ford for a further three years. We are constantly competitively benchmarking and Ford always comes out as the manufacturer with the best model range, the cars most suitable for tuition purposes, and with the most competitive pricing.”

 

Mystery shopping and performance improvement company Douglas Stafford provides Ford with a bespoke and tailored mystery shopping and customer experience programme.

 

 

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