By Jamie White – Head of Communications

Bentley has launched its new website aimed at being engaging, informative and flexible.

The new www.bentleymotors.com serves up a luxury digital experience that closely reflects the qualities of the Bentley brand.

An image and film led design approach helps to tell the story of the luxury brand through visual features and engaging online experiences.

Bentley’s Member of the Board for Sales, Marketing and Aftersales, Kevin Rose, said: “Research shows that high net worth individuals have a greater than average number of digital devices, so from a consumer behaviour perspective they’re fully connected. Our new website ensures that consumers can connect with the world of Bentley whenever or wherever they are in the world.”

The newly designed website is a destination for both consumers and fans alike to keep up to date with the world of Bentley including past and present models.

It provides users with the opportunity to delve into detail about the brand and its product range with dedicated content on Bentley campaigns, events and bespoke stories complete with luxurious, full-screen images of its products.

The website operates in a responsive way to optimise performance on mobile, tablet and PC devices.

Mystery shopping and performance improvement company, Douglas Stafford, works with Bentley on a bespoke and tailored mystery shopping programme to include video mystery shopping.

Follow mystery shopping and performance improvement company, Douglas Stafford:

on Twitter @DouglasStafford

on Facebook facebook.com/douglasstafforduk