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November 20th, 2014

Tesco partners with BT to roll out in-store Wi-Fi

 

By Jamie White – Head of Communications

 

Tesco is partnering with BT to launch a free Wi-Fi service to customers in its Extra stores and superstores across the UK.

Tesco partners with BT to roll out in-store Wi-Fi - Douglas Stafford Mystery Shopping

 

The new service will allow store visitors to browse their mobile or tablet devices whilst they shop.

 

Customers will be able to instantly connect to BT Wi-Fi by selecting Tesco Wi-Fi or BT on their device.

 

The service will be free to use, and is being rolled out to more than 806 Tesco stores.

 

The new service will also mean shoppers can download their Clubcard vouchers, as well as compare prices and browse items online.

Tesco partners with BT to roll out in-store Wi-Fi - Douglas Stafford Mystery Shopping

 

Tomas Kadlec, Group Technology Director at Tesco, said: “Customers now want the same kind of experience in-store as they enjoy online, with fast and convenient access to product information, pricing and offers at the touch of their fingertips.

 

“We were the first supermarket in the UK to offer free Wi-Fi and the first to launch online shopping. We’re now bringing these innovations together to put our customers in control with better service and value than ever before.”

 

Mystery shopping and performance improvement company, Douglas Stafford, provides a range of bespoke Telephone Mystery Shopping, Email Mystery Shopping, Report-Based Mystery Shopping and Video Mystery Shopping programmes to clients in a variety of industries, including retail.