By Jamie White – Head of Communications
Douglas Stafford’s valued and longstanding client, Renault UK, is transforming the way customers experience its UK dealership network through the comprehensive roll-out of a new visual space identity concept.
The updated Renault Store showrooms will cater for this with more engaging displays, improved customer flows and interactive discovery zones.
Four key steps define the new Renault Store dealership experience – welcoming the customer, introducing the brand, displaying the range and exploring the products.
A welcome desk and signage will form an instant focal point for the customer entering the dealership, at which they will be greeted by a host or hostess and pointed in the right direction for their visit.
Renault’s character and heritage will be thrust into the spotlight with the addition of a prominent yellow border will surround a large screen, on which informative and engaging content will be shown, known as the Brand Wall.
The showroom will be divided up into themed zones, displaying the Renault range to showroom visitors as clearly as possible. The ‘Headline Zone’ will show the newest model, the ‘Passion Zone’ displays recent models, the ‘Z.E. Zone’ displays Renault’s fully-electric range of vehicles and the ‘Sport Zone’ showcases the Renaultsport range.
Two new facilities, the Brand Bar and the Configurator, will allow the customer to get to know the products in more detail than ever before and customise their new Renault or Dacia effortlessly.
Lookers Chester became the first dealership in the UK to receive the Renault Store layout, kicking off what promises to be an exciting time for Renault and Dacia dealers and customers.
David Cooper, Lookers General Manager, said: “We’ve already noticed an improvement in sales, in both conquest and loyalty business, as well as overall customer satisfaction. This is a really strong period for Renault and Dacia, so the new showroom environment comes at a great time.”
Darren Payne, Sales Director, Renault UK, said: “We chose the Lookers’ Chester site to begin the extensive Renault Store roll-out due to a long and successful relationship we have enjoyed with them, and our plan is to complete the Renault Store format across 60 per cent of the Renault dealer network by the end of 2015.”
The changes will be implemented at all UK dealer sites by the end of 2017.
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Renault UK and Dacia with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
