By Jamie White – Head of Communications
Pierce Brosnan will be making the ‘Perfect Getaway’ during the Superbowl XLIX this weekend, when the actor stars in Kia Motors America’s 60-second advert for the all-new Kia Sorento.
In the commercial, part of Kia Motors America’s marketing campaign for the all-new Sorento, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project. As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.
Brosnan said: “Along with the two leading teams, at one of America’s greatest sporting events, the Super Bowl commercials are the centrepiece of the day. I’ve enjoyed being a part of the Kia team, which traditionally has one of the most memorable commercials in the game.”
Michael Sprague, Executive Vice President of Sales and Marketing, Kia Motors America, added: “Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan’s persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia’s most capable SUV ever charging up a snowy mountain road for a very different type of adventure.”
The advert will make its broadcast debut during the third quarter of Super Bowl XLIX on Sunday.
Mystery shopping and performance improvement company, Douglas Stafford, works with Kia Motors UK, providing a bespoke mystery shopping and customer experience programme, to include telephone mystery shopping, electronic mystery shopping and video mystery shopping.
