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February 24th, 2015

Thomas Cook launches new campaign to promote Singapore

 

By Jamie White – Head of Communications

 

Thomas Cook Group and Singapore Tourism Board have announced a marketing partnership to promote the Far East destination.

Thomas Cook launches new campaign to promote Singapore - Douglas Stafford Mystery Shopping

 

The new campaign will integrate digital and traditional media, aimed at pushing Singapore as a unique holiday destination rather than just a stop-over haven for UK visitors.

 

The high-profile agreement is the first collaborative deal that Singapore Tourism Board has run with Thomas Cook in the UK, and will target consumers across Thomas Cook’s platforms of online, in-store, direct and third party media.

 

Posters, brochures and social media will all play an important part in the multi-media campaign, which coincides with Singapore’s Golden Jubilee this year.

Thomas Cook launches new campaign to promote Singapore - Douglas Stafford Mystery Shopping

 

Senior International Partnerships Manager at Thomas Cook, Richard Raperport, said: “This partnership with Singapore capitalises on the enormous reach that Thomas Cook has to millions of UK holidaymakers.

 

“Combining our best in class data-focused marketing and our travel agent expertise, we are dedicated to driving significant success and return on investment for Singapore tourism.”

 

Mystery shopping and performance improvement company, Douglas Stafford, provides a range of bespoke Telephone Mystery ShoppingEmail Mystery ShoppingReport-Based Mystery Shopping and Video Mystery Shopping programmes to clients in a variety of industries in the UK, including travel.