By Jamie White – Head of Communications
Dacia has announced UK pricing and specification for the top-of-the-range Laureate Prime special edition versions of the Sandero, Duster and Logan MCV.
Unveiled at the Geneva Motor Show at the beginning of March, the luxuriously appointed models, featuring an exclusive colour scheme, are being introduced to mark 10 years since the Romanian brand re-launched in Europe in 2005.
Available for just £500 more than the existing Laureate versions, Dacia is offering buyers the chance to own a more distinctive, more personalised car while remaining faithful to the brand’s exceptional ‘shockingly affordable’ value-for-money ethos.
All Laureate Prime special editions are finished in exclusive Cosmos Blue metallic paint, which pays homage to Dacia’s traditional livery. This is reflected inside each car, with blue fabric inserts on the front and rear seats, blue detailing on the floor mats and blue seat belts.
Other distinguishing exterior features are smart dark metal alloy wheels and dark metal grey door mirror shells. Additional equipment over Laureate versions includes a front central armrest, electric rear windows, leather steering wheel and the latest MediaNav Evolution multimedia system.
Collectively, the addition of metallic paint, MediaNav Evolution and the Comfort Pack would cost up to £895 as options on the Laureate (on Sandero and Logan MCV), yet they are all standard on the Laureate Prime for a premium of just £500, embodying the very spirit of Dacia’s ‘you do the maths’ strapline.
All features that are standard on Laureate versions have been retained on the Laureate Prime.
Laureate Prime versions of the Sandero and Logan MCV are available with the 0.9-litre TCe 90 and 1.5-litre dCi 90 engines, while the Duster Laureate Prime comes with the 1.5-litre dCi 110 engine in two- and four-wheel-drive configurations.
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Dacia with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
