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May 18th, 2015

Toyota announced as partner to England and Wales cricket teams

 

By Jamie White –  Head of Communications

 

Toyota has been announced as a new official partner to the England and Wales Cricket Board (ECB).

Toyota announced as partner to England and Wales cricket teams - Douglas Stafford Mystery Shopping

 

The initial two-year partnership will see England’s male contracted cricketers at the wheel of a variety of Toyota models including RAV4 and Land Cruiser.

 

Toyota will gain extensive live and recorded exposure, with prominent advertising at grounds around the country and headline sponsorship of Channel 5’s international cricket highlights peak-time television coverage.

 

It will also have access to the England’s top players for a range of new marketing and publicity opportunities.

 

Matt Harrison, Toyota GB President and Managing Director, said: “Our partnership with the ECB is an excellent opportunity for us to support a fantastic sport that reaches millions of people. We’re proud to be backing England for every success this summer and beyond and providing its players and personnel with vehicles they can depend on.”

Toyota announced as partner to England and Wales cricket teams - Douglas Stafford Mystery Shopping

 

Sanjay Patel, ECB Chief Sales and Marketing Officer, said: “Ahead of a hugely exciting summer of cricket for the England team, we’re delighted to be entering into a new partnership with Toyota. They are a leading high profile automotive brand that continually strives for enhanced performance; a great fit for England cricket. The deal highlights the continued appeal England cricket brings to a variety of brands.”

 

The agreement with the ECB is the latest in a distinguished list of Toyota international sports sponsorship, including an agreement earlier this year with the International Olympic Committee to become part of The Olympic Partner programme. Other activities include support for the IAAF World Championships (athletics) and Cricket Australia.

 

Douglas Stafford has been working in partnership with Toyota for several years, providing a bespoke mystery shopping and customer experience programme to include Telephone Mystery ShoppingEmail Mystery Shopping and Video Mystery Shopping across its UK network.