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July 27th, 2015

Ducati UK records best ever half-year sales

 

By Jamie White – Head of Communications

 

Ducati is celebrating after recording its best ever half-year sales in the UK.

 

The motorcycle manufacturer continues to set records with year to date sales in the UK up 36 per cent, compared to 2014, at nearly 2,200 bikes.

Ducati Multistrada scrambler

 

The second quarter was also a best ever, up 50 per cent at more than 1,500 sales, while June was confirmed as the best month for sales in the history of Ducati in the UK with more than 550 registrations.

 

Sales records continue to topple in 2015 with March and May being the second and third best sales months ever in the UK and follow an unprecedented level of new model introductions.

 

Ducati UK Managing Director, Tim Maccabee, said: “It’s very pleasing to see our Dealerships deliver such strong results, following on from a record breaking year in 2014.

 

“Top selling family so far this year has been the Scrambler which we have seen attract new customers to our brand but has also had widespread interest even outside of the Motorcycle world. Second best-selling family has been the Panigale with over 500 sales including the completely new 1299 models which have attracted excellent comments from press and customers alike.

 

“The all-new Multistrada is third best seller, even though we only received the bike in volume from May and we continue to deliver bikes to satisfy customer demand on both this, and the Scrambler families.”

 

Mystery shopping and performance improvement company, Douglas Stafford, works with many of the UK’s leading automotive manufacturers providing bespoke mystery shopping programmes to help enhance the customer experience.

 

 

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