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September 3rd, 2015

Renault unveils new ALASKAN pick-up concept

 

By Jamie White – Head of Communications

 

Renault Group is shifting up a gear by unveiling the new Renault ALASKAN pick-up truck concept.

 

Renault has decided to move into the pick-up market, a segment that accounts for more than one-third of global LCV sales.

Renault ALASKAN Concept

 

Last June, in Buenos Aires, the brand launched the distinctive new Renault Duster Oroch pick-up which is intended for the South American market. Now, the ALASKAN Concept is shown as a striking show truck which paves the way for a forthcoming model that will have a global calling.

 

In parallel to its product and market offensives, Renault is also launching Renault Pro+, a global expert brand committed to serving LCV customers and users. In addition to providing tailor-made products and services, the specialist Renault Pro+ network will deliver a rewarding experience at every step of the journey for business-user customers, from advertising to aftersales service.

 

The ALASKAN Concept combines a payload of one tonne with cutting-edge, athletic styling to meet the exacting needs of business users and individuals alike.

Renault ALASKAN Concept2

 

Ashwani Gupta, Vice-President, and Global Head of LCVs, said: “We are now equipped to take our Global Growth Plan forward and fulfil the aspirations of business users and individual LCV customers across the world thanks to an enhanced product line-up, new services and an upgraded customer experience.”

 

Renault and Hasselblad worked jointly to underline the ALASKAN Concept’s ability to adapt to three different types of use: business and leisure use, and everyday motoring. Hasselblad is a Swedish manufacturer of cameras and photographic equipment.

 

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Renault UK and Dacia with a tailored and bespoke nationwide mystery shopping and customer experience programme to include Telephone Mystery ShoppingEmail Mystery Shopping and Video Mystery Shopping.