Claire's Case Study
With a new customer handling sales process being trialled in a cross section of its stores, Claire’s Accessories wanted more meaningful insight from their Mystery Shopping. Moving away from their traditional report-based programmes, they appointed Douglas Stafford to regularly assess the performance of their branch network and show Claire’s management what was happening on their front line.
Douglas Stafford were very quick to adapt to our needs and understanding our business requirements.
Dani Masters
Retail Operations and Communications Manager
From our findings, Claire’s have been able to identify training effectiveness. They’ve also been able to compare the new sales process with the old and fine tune it where necessary. A “Best Practice” DVD is to be produced, to help management teams train existing and new staff to ensure a consistent high standard of service is the norm – no matter what Claire’s store you visit.
They turned around our project in an extremely short timescale at short notice, providing us invaluable feedback that has provided us a platform on how to move forward with our new customer handling processes. I would not hesitate to recommend Douglas Stafford for their professional and efficient service.
Dani Masters
Retail Operations and Communications Manager
