Caterham Cars have been crafting unique, lightweight and fun British sports cars for nearly 60 years. Following the philosophy “Simplify, then add lightness”, instilled by Colin Chapman, the founder of the Lotus Seven, Caterham Cars offer a simple, yet unique customer experience. To ensure that their philosophy is maintained, Caterham Cars are working with renowned Mystery Shopping and Customer Experience improvement company, Douglas Stafford.
A unique product requires a bespoke customer experience programme which the Project Development Team have worked closely with Caterham Cars to provide. Including a combination of Video Mystery Shopping and Telephone Mystery Shopping into the programme enables Caterham Cars to experience a realistic customer journey.
“As a niche manufacturer, finding the right commercial partners can often be difficult. Right from my initial enquiry with Douglas Stafford, I was extremely impressed with the level of professionalism, and importantly, understanding of our unique products and services. Having now finished our pilot project, Douglas Stafford have delivered an outstanding programme to a tight deadline. Throughout the project, our Account Manager has been extremely helpful – ensuring that we were kept informed at all times. The project has resulted in some key learnings for us as well as our dealer network, that no doubt will pay dividends in the future.”
Jack Woodgate | Territory Manager – UK & Rest of World