By Jamie White – Head of Communications

It has been a hugely successful start to 2015 for Bentley’s flagship winter experience event, Power on Ice.

As exhilarating as it is exclusive, Power on Ice is a four-day event that allows guests to experience a range of Bentley models beyond the restrictions of every-day driving.

The Continental GT3-R and Mulsanne Speed both made their debut on the frozen lakes of Finland, piloted by more than 200 Bentley enthusiasts, forming the largest attendance in the event’s history.

On tracks designed by four-time world rally champion Juha Kankkunen, on six-foot thick frozen ice, Bentley’s flagship the Mulsanne Speed was joined by the rarest and most dynamic member of the Continental family of Grand Tourers, the Continental GT3-R. Inspired by the Continental GT3 race car, the GT3-R blends proven track and road credentials. Limited to only 300 examples, the GT3-R proved to be the exclusive highlight of the event, impressing with its capabilities on ice.

Two charity competition winners also joined the team in Finland. Two spaces on Power on Ice were donated by Bentley as prizes in a competition that raised over £11,000 for charity Care2Save, providing funds to improve excellence in hospice and palliative care around the world.

In addition to the Mulsanne Speed and GT3-R, a range of Continental GTs and Flying Spurs utilised all-wheel drive systems to conquer the off-piste driving challenge with ease.

Running throughout February 2015, the programme provided two full days of extreme driving delivered by Kankkunen and in-car tuition from the Bentley Ice Driving Team, creating a truly memorable Bentley experience.