O2′s Be More Dog campaign lands at Bluewater Shopping Centre

By Hannah Cook

O2 has taken its ‘Be More Dog’ campaign to Bluewater Shopping Centre by building a giant unwrapped Christmas present for consumers to explore.

The campaign, which promotes Priority moments, is part of a 14-month deal between Telefonica (O2) and Lendlease (Bluewater) which has seen increased activity happening at key times throughout the year. The deal includes a three-year deal to provide shoppers with free O2 Wifi.

The winter forest scene inside the Christmas present is home to the O2 ‘Snowball Challenge’. Once inside, Bluewater guests are tasked with using artificial snow to mould ‘real’ snowballs to complete challenges. Winners are rewarded with a Priority treat from O2.

The campaign is designed to give customers at the Kent based shopping centre a unique experience and one that represented the ‘Be More Dog’ attitude.

Claire Stokes, Managing Director, Circle Agency, said: “We want to capitalise on the heavy increase in footfall over the holiday period, however, it is often difficult to stand out and interrupt shoppers at this time of year. We needed to catch shoppers’ attention and the giant present has done that.”

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