Amber Valletta to star in new H&M fashion campaign 

By Hannah Cook

High street fashion retailer H&M has signed up supermodel Amber Valletta to star in its campaign to promote its new sustainable fashion collections – Conscious and Conscious Exclusive.

Making its debut in store and online in April 2014, the Conscious collection features fashion pieces made with materials such as organic cotton, Tencel, hemp and recycled materials.

“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore,” said Amber.

For this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank Ever Manifesto to create a number of  detailed pieces which take a mix of flamenco and bohemia as their inspiration.

Conscious Exclusive will be available in 150 selected H&M stores worldwide, as well as online.

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