CSL rebrands as Sofaworks and opens more UK stores

 

By Hannah Cook

 

Sofa retailer CSL has been rebranded as Sofaworks as it reveals the company is on target to reach sales of £100 million for the first time.

 

By Christmas, all 26 of the family-owned retail stores had started to operate as Sofaworks and as well as a new website, Sofaworks is launching an app and has developed its own line of sofas for the first time.

 

The changes come as Sofaworks prepares to report record results, with a turnover up 17 per cent over the course of 2013. The retailer now expects turnover for the year to December 31 to exceed the £100 million mark.

 

The retailer recently relocated its Blackburn outlet to new premises. The five openings in 2013 have created 125 new jobs, with a further 225 jobs created by opening a further nine stores during 2014. Sofaworks has also opened new stores in Coventry and Stockton-on-Tees.

 

Jason Tyldesley, Sofaworks Chief Executive, said: “We have always taken pride in treating customers with respect and being open and honest – these are the values that have been with the business from the start.”

 

“With strong evidence of rising consumer confidence, our trading performance and plans for this year mean we are perfectly positioned to capitalise.”

 

Meanwhile, Sofaworks has made a series of appointments to strengthen its senior team for 2014. Kevin Snowball, formerly of Lloyds Pharmacy, has joined as Head of Retail, former Floors-2-Go Chief Executive Simon Farnsworth has been appointed Head of Finance and Jason Glover, ex-Head of IT at luxury travel brand Kuoni, has joined as Chief Information Officer.

 

 

 

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