Hyundai partners with art institution Tate
By Jamie White
Hyundai Motor Company has announced an 11-year partnership (2014 – 2025) with Tate, one of the world’s top art institutions based in the U.K.
Through the partnership – Hyundai Motor’s first with a globally-acclaimed art organisation – the company’s support will realise the Hyundai Commission, a new-series of annual installations by contemporary artists in the iconic Turbine Hall at Tate Modern, London beginning in 2015.
The collaboration, which is founded upon Hyundai’s and Tate’s commitment to worldwide innovation, is the longest of its kind in the Tate’s history. It aims to encourage the organic and sustainable development of this community through the engagement of contemporary talent and a greater understanding of new audiences.
Hyundai Motor’s Vice Chairman Euisun Chung, said: “At Hyundai Motor, we understand that cars can provide much more than transportation. They can connect with people emotionally and it is this same feeling that connects people to great art. This is the nature of our partnership with Tate.”
Director of Tate, Nicholas Serota, said: “We look forward to working together with Hyundai, exploring the most innovative and creative ideas from around the world. Hyundai’s commitment to Tate will give us an unprecedented opportunity to plan for the future, and will secure a decade of exciting new Turbine Hall commissions for all Tate Modern’s visitors.”
In addition, marking the start of this new partnership, Hyundai has joined forces with Tate’s Asia Pacific Acquisitions Committee to support a major acquisition for Tate’s collection, dramatically improving the museum’s holdings of art from Asia.
Aside from Tate, Hyundai has a 10-year partnership with MMCA (National Museum of Modern and Contemporary Art) in Seoul, which allows MMCA to invent a strong promotional platform for Korean artists.
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