Retail giant John Lewis announces Glasgow 2014 partnership

 

By Hannah Cook

 

John Lewis is set to sponsor this year’s Commonwealth Games by becoming the ‘Official Department Store Provider’.

 

The partnership will see the retailer provide bedding and white goods for the Athletes’ Village.

 

The retailer has already begun selling Glasgow 2014 merchandise on its website and later in the year will open dedicated Glasgow 2014 shops within its shops in Glasgow, Edinburgh and Aberdeen.

 

In addition, the partnership with Glasgow 2014 will mean that selected My John Lewis customers will have the chance to obtain tickets to Commonwealth Games events.

 

David Grevemberg, Chief Executive of Glasgow 2014, commented: “The John Lewis brand is synonymous with strong values and great quality, making it a great fit within the Glasgow 2014 sponsor family.”

 

John Lewis Retail Director Andrew Murphy said: “We’ve been supporting Glasgow 2014 since the bid stage, and are delighted to continue our support by becoming the Official Department Store Provider of the Commonwealth Games. We want our shops to be a central part of the celebrations: not only with the merchandise we will sell, but through some of the great events we’ve got planned for customers and Partners alike.”

 

John Lewis hopes the sponsorship of the Games will build on the success of its support of London 2012.

 

The retailer’s sales of London 2012 official merchandise exceeded expectations by 25 per cent, while sales of its own-brand celebratory range, ‘Celebration of Britain’, were 44 per cent higher than expected.

 

 

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