New Lamborghini program to be unveiled at Geneva Motor Show

 

By Jamie White – Head of Communications

 

Lamborghini will present its renewed Ad Personam program at the 2014 Geneva Motor Show next month – the personalisation program which allows clients to create their own made-to-order Lamborghini.

 

Currently available for the Aventador range, it will soon be extended to the Huracan, with the new options increasing the ability to commission a new Lamborghini right down to the smallest details.

 

Passenger compartment colour combinations have been increased, with an expanded choice of leather and Alcantara colours, as well as the range of colours for floormats and seatbelts. New dual-colour exterior paint and livery possibilities are also offered.

 

Ad Personam boasts a range of new materials: from semi-aniline leather, among the highest quality leathers available on the market with its soft touch and natural look, to the most innovative and high-tech materials, such as Forged Composite, a Lamborghini patented carbon-fibre material offered for the hard top, interior and exterior details of the Aventador.

 

The program also extends to the most extreme levels of personalisation: from hand-stitched seat emblems and monograms inside the passenger compartment, right through to requests for custom colours, all while maintaining the manufacturer’s strict quality and design standards.

 

Customers taking advantage of the Ad Personam program can also configure their vehicles directly at the Lamborghini plant in Sant’Agata Bolognese, Italy, assisted by a dedicated specialist who ensures that the vehicle produced is not only unique, but fits in with the Lamborghini brand and traditions.

 

A concrete example of the infinite range of combinations offered by Ad Personam is the special Aventador Roadster displayed at the Geneva Motor Show. The vehicle has a range of high customisations to both its interior and exterior, and is the first vehicle with Forged Composite inserts.

 

The mirrors and transparent engine hood details have been further personalised with the choice of a matt silver paint instead of black. Even the bodywork color is Ad Personam, a shimmering blue (Blue Sideris) matching the dual-color rims and the Forged Composite roof with blue highlights and special Y-shaped livery.

 

 

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