Barbour and Land Rover to team up for exclusive clothing range
By Jamie White – Head of Communications
Two quintessentially British icons – Barbour and Land Rover – have announced their first ever clothing collaboration to be released in Autumn/Winter this year.
The partnership draws on both Barbour and Land Rover’s key strengths to deliver a range of clothing built on the shared foundations of capability, design, durability and reliability.
The result is a range of men’s and women’s apparel collaboratively designed and developed by two great British brands forming: ‘Barbour for Land Rover’ collection.
Inspired by Land Rover’s contemporary design, the two ranges are a modern interpretation of rural traditions.
Country Lux, inspired by the British countryside, introduces a new tartan exclusively designed for the collaboration. It matches contemporary tailored shapes with traditional Barbour rugged construction and a touch of country inspired luxury. A lifestyle collection, the choice of jackets is complimented by quilts, gilets and a range of wax and wool knits, accessories and matching luggage. The women’s wax and quilts are cut with smart leather trims, and knitwear is soft and luxurious.
Black Label is a totally practical range of clothing at home in the country or the city. Fitted and tailored, the range is designed for a modern savvy customer who demands the high standards of workmanship and finish from their clothing. Black Label is understated and stylish but totally practical and fit for purpose. The collection includes knitwear with an exclusive black gloss trim pack alongside the jackets.
Steve Buck, Managing Director, Barbour said: “There is a strong synergy between Barbour and Land Rover – we are both established British brands, renowned for our understated style and synonymous with the British countryside.
“The new Barbour Land Rover clothing range is fit for purpose, practical and stylish and we are delighted and proud to be working in partnership with Land Rover.”
The collections will be available from August 2014 and will be retailed through Barbour and Land Rover distribution channels worldwide.
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