New Special Operations division launches at Jaguar Land Rover
By Jamie White – Head of Communications
Jaguar Land Rover has created a new Special Operations business division aimed at meeting the expectations of its customers.
Under the leadership of John Edwards, Jaguar Land Rover Special Operations will offer a range of products and services, including high specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions.
There will also be bespoke commissions and an extended choice of colour and trim specifications and accessories, heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts and a new portfolio of branded goods.
Jaguar Land Rover Chief Executive, Dr. Ralf Speth, said: “The creation of Jaguar Land Rover Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands.”
John Edwards said: “As a business, we are completely focused on enhancing and personalising the relationship our most discerning and enthusiastic customers have with our brands.
“By creating a Special Operations division we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life.”
The Jaguar Land Rover Special Operations team of expert designers and engineers will be led by Paul Newsome, Director of Special Vehicle Operations, recently recruited from Williams Advanced Engineering.
To support the delivery of these products, Jaguar Land Rover will be investing in a new dedicated Technical Centre, located in the West Midlands area of the UK, close to the current headquarters.
In addition, a new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. The newly expanded heritage business will be open from August 1st.
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