By Jamie White – Head of Communications
Volkswagen is celebrating after scooping the top manufacturer award at the Car Dealer Used Car Awards.
The brand won the Best Manufacturer Scheme of the Year for its Das WeltAuto programme, and was highly commended for its used car website, while the Golf was Used Car of the Year runner up.
In the dealer categories, Wrexham Volkswagen won Used Car Sales Team of the Year, while Wrexham’s Jane Hargreaves was named Used Car Dealer Principal of the Year.
The awards were presented at a ceremony held in London hosted by TV personality and car enthusiast, Mike Brewer.
Ian Plummer, Volkswagen UK’s Head of Sales Operations, said: “Das WeltAuto is now an established used car ‘brand’ for Volkswagen and stands for used cars customers can trust – guaranteed. Buying a car with the Das WeltAuto seal of approval is designed to give customers the same exceptional level of experience as a new car customer, with complete confidence and peace of mind.”
James Baggott, Managing Director of Blackball Media and publishers of Car Dealer magazine, said: “Our winner grabs the top spot thanks to a comprehensive used car package. Volkswagen offers one of the most thorough used car checks in the business, has a brilliantly simple online search facility and a great selection of models to choose from.”
Volkswagen was also Highly Commended as runner up in the Manufacturer Used Car Website of the Year category for the Das WeltAuto website – www.volkswagen.co.uk/used – which is now fully incorporated for use across all devices.
Douglas Stafford works with the Volkswagen Group, providing tailored mystery shopping and customer experience programmes across the UK to include Telephone Mystery Shopping, Email Mystery Shopping, Report-Based Mystery Shopping and Video Mystery Shopping, as well as Performance Coaching.
Follow mystery shopping and performance improvement company, Douglas Stafford:
on Twitter @DouglasStafford
on Facebook facebook.com/douglasstafforduk