By Jamie White – Head of Communications
The internet went mad for the new Ford Mustang after potential customers flooded Ford websites to design, specify and price nearly 500,000 new Ford Mustang models in the first month the car was available to order across Europe.
During the first week, more Mustang models were specified online than any other Ford vehicle. Ford Mustang websites, enabling customers to build and price a Mustang to a chosen specification attracted more than 1.1 million visits from mid-January to mid-February.
Statistics for that period indicated that the new Mustang equipped with the 314PS 2.3-litre EcoBoost engine accounted for half of all configurations. The other half were specified with the 418PS 5.0-litre V8 engine.
Confirming European tastes for sports cars with accessible performance, the most popular specification overall was the EcoBoost-equipped model with six-speed manual transmission, chosen for 37 per cent of models configured. Manual transmissions overall accounted for two-thirds of models specified.
Of the five largest European sales markets – UK, France, Germany, Italy and Spain – the powerful 5.0-litre V8 engine was most popular in the UK (54 per cent) and Germany (60 per cent). The EcoBoost engine was most popular in Italy (61 per cent), Spain (59 per cent) and France (55 per cent).
The top colours were Race Red and black, each accounting for 20 per cent.
The Ebony leather interior finish was chosen by 61 per cent across Europe, and 28 per cent of those who configured models online also chose to specify the Custom Pack.
The new Ford Mustang is available in 10 exterior colours, equipped with standard with 19in wheels, a performance brake package, automatic Xenon headlamps, LED tail lamps, and a rear diffuser. Further standard equipment includes dual-zone climate control, nine-speaker sound system, and SYNC 2 voice control connectivity with eight-inch colour touch screen.
The Ford Mustang is exclusively available to order in Europe at new FordStore locations opening across the region. Never before has Mustang gone on sale worldwide and the new Mustang will be available to customers in more than 100 markets. First shipments are headed for Asia, with vehicles arriving in continental Europe mid-year and in the U.K. with right-hand drive in the second half of the year.
