By Jamie White – Head of Communications

Vodafone’s bid to improve its 3G and 4G coverage across the UK has been boosted with a major network investment across Liverpool, bringing stronger indoor and outdoor coverage as well as mobile internet services across its networks.

The improvements include installing mobile technology within the flagpoles at Aintree Racecourse – ensuring the building retains its iconic appearance whilst giving race-goers the ability to have a flutter and remain connected at the big race.

Vodafone has also strengthened its 3G and 4G networks across the city, providing a stronger indoor and outdoor signal, greater coverage, clearer HD calls on voice calls and faster mobile internet services to more consumers and businesses.

The company predicts the investment will extend mobile coverage to more than 98% of the city’s population. As a consequence of these network improvements, mobile data traffic in Liverpool has rocketed. Customers in Liverpool on average are using more than three terabytes every day, which is the equivalent of listening to a typical three and half minute song continually for around nine years.

The upgrade forms part of Vodafone’s £1bn nationwide network and service investment programme in 2014 with a similar amount planned for this year.