In a recent Motorcycle News article, service levels in both motorbike and car dealerships were compared and the experiences turned out to be very different. “Maybe times aren’t so tough at bike dealers these days. My mate took his Audi into a garage he’d not visited before for a fault to be sorted. While it was being fixed he wandered down the road to a deserted bike showroom,” reported Motorcycle News. “An obvious target customer – middle aged male with a clear interest for bikes. However, the four salesmen did nothing. Even when he walked upstairs to the deserted clothing and accessory department, he still went unnoticed. Back at the Audi garage, the fault was fixed an hour and 40 minutes early, the car had been washed and when he got in, on the passenger seat was a goodie bag with hand warmers, torch, de-icer and scraper, gloves and various wipes. Good to know the bike business is doing so well they don’t have to bother with things like this.”
Douglas Stafford has been providing performance improvement including mystery shopping services for over twenty two years and Audi has been a client of the company’s over the past eight. Knowing what your customers think about your service levels is vital in today’s competitive marketplace. Your customers need to receive the highest possible level of service so that they not only buy from you but they share their positive experience with friends and colleagues.
To discuss how Douglas Stafford can help your business, give Jason a call on 02392 830 011 or contact him at [email protected]