Milestone reached for Dacia dealership Ness Motors

By Jamie White – Head of Communications

Ness Motors Inverness has sold its 1,000th Dacia – making it the leading Dacia dealership in the UK.

The milestone Dacia Sandero Stepway car was handed over to John and Linda Brotherston from the Scottish Highlands, who were presented with a bottle of Champagne and £1,000 cheque to donate to a charity of their choice, by Renault UK Marketing Director, Mihai Bordeanu.

It is the third Dacia for the Brotherston family, with the new Sandero Stepway for their daughter joining the existing Duster and Sandero Stepway that are driven by Linda and John.

The big occasion also doubled-up as the official launch of the special edition Dacia Duster Mie, packed with extra specifications, and exclusive to Ness Motors, with only 20 units made.

Scott Lauder, Chairman, Ness Motors Inverness, said: “As both Linda and John will be retiring soon both the Dacia Duster and Dacia Sandero Stepway provide them with the right cost of motoring. The fact it is a Renault engine under the hood provides additional peace of mind.

“Living in the north of Scotland, winter weather can be unpredictable so the 4×4 Duster provides peace of mind. They were so impressed by the quality that they decided the Sandero Stepway would make an ideal second car, and also the right choice for a new car for their daughter.”

Linda and ex-serviceman John first saw Dacia’s ‘shockingly affordable’ TV advertising campaign and were immediately attracted by the cost of buying and running the award-winning range, with John clocking up fuel-costly distances on 210-mile round-trips from home in Watten to Inverness and on driving holidays in France.

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Renault UK and Dacia with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.