Renault adopts Knight Rider approach to promote off All-New Trafic

By Jamie White – Head of Communications

Following the recent launch of Renault’s All-New Trafic, the brand has launched a video for the internet.

The film is a remake of the famous opening sequence of Knight Rider, the cult TV show featuring Michael Knight and his high-tech car equipped with a built-in, artificially intelligent computer.

Renault’s ‘Trafic Rider’ film – made inconjunction with We Are Social – is available on the brand’s YouTube channel. The new van plays the role of K.I.T.T. while Michael Knight has been replaced by everyday hero, Michael Craftsman.

The aim is to creatively communicate the special bond that artisan business owners have with the Renault vehicles they use for their businesses and to showcase the performance of our LCVs.

Caroline Mechaï, Global Advertising & Media Director at Renault, said: “This is an unprecedented initiative for a Renault LCV. The intention is to give Trafic a more dynamic image and reach out to a broader audience than simply business users.”

Sandrine Plasseraud, Managing Director, We Are Social, said: “This campaign shows off our creativity and our ability to come up with new, inventive ideas while remaining true to the brand’s DNA and remaining grounded in the everyday experience of its customers.”

The All-New Renault Trafic went on sale in the UK in the summer with a choice of bodystyles – Short Wheel Base and Long Wheel Base – a choice of roof types, a range of four efficient diesel engines and a choice of three trim levels.

You can watch the video here – http://youtu.be/GYifPHX0qh8

Mystery Shopping and Performance Improvement company, Douglas Stafford, has been working with Renault UK for more than 10 years, providing the manufacturer with tailored and bespoke nationwide mystery shopping programmes to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.