By Jamie White – Head of Communications

Department store House of Fraser has teamed up with coffee shop Caffe Nero to create a new interactive multi-channel shopping experience for customers.

The partnership will see the opening of a new high-tech concept in Cambridge on October 16th in an existing Caffe Nero. The innovative idea is the first of its kind, combining online shopping and the UK’s cafe culture.

The ground floor of the outlets will have the look and feel of most Caffe Nero coffee shops, but with the addition of touch screens and tablets for customers to use, representing the House of Fraser website.

The first floor will be more in the style of House of Fraser, with till points for customer collection, product displays, fitting rooms and order-in-store terminals.

Interactive mannequins will also be on the shop floor after their success in the Aberdeen House of Fraser department store.

The aim is to create a high tech community hub where customer and coffee lovers can go to shop, collect orders and enjoy a hot drink in a relaxed and sociable shopping environment.

Mystery shopping and performance improvement company, Douglas Stafford, provides a range of bespoke Telephone Mystery Shopping, Email Mystery Shopping, Report-Based Mystery Shopping and Video Mystery Shopping programmes to clients in a variety of industries including retail.