By Jamie White – Head of Communications
Renault has revealed an immersive experience stand at the opening of Clerkenwell Design Week 2015 (CDW).
Running until May 21st, the Renault stand in the atrium of the Farmiloe Building is at the heart of the design festival and showcases the philosophies behind its vehicle design and how it takes cars from concepts to reality.
Spread over two levels, the stand shows the philosophy behind Renault’s ‘Life Flower’ design strategy as well as exploring the links between its concept and production vehicles.
There are four vehicles on display – the DeZir and Captur concept cars and the Clio and All-New Kadjar road cars. The Kadjar, Renault’s forthcoming family-sized crossover vehicle, is being displayed for the first time in the UK at Clerkenwell Design Week 2015 before going on sale in the autumn.
An interactive iris wall on the stand detects motion, triggered by infra-red sensors, and tracks movement as visitors move by it. The concept car vehicles on the stand at CDW were brought to Clerkenwell from Renault’s design studios in Paris.
In order to help visitors to experience more of the Design Festival, Renault will be providing a complimentary point-to-point shuttle service around the streets of Clerkenwell using a fleet of Twizys.
During CDW 2015, visitors to St James’s Church Garden will also have the opportunity to sample some delightful treats for free from the back of a bespoke Renault Master Food Van Conversion.
On the evening of May 20th, Renault’s Vice-President of Exterior Design, Anthony Lo, will be participating in an interactive ‘Conversations with Clerkenwell’ where he will provide an exclusive insight into the development of Renault’s Design Strategy at the London event.
Mystery Shopping and Performance Improvement company, Douglas Stafford, has been working with Renault UK for more than 10 years, providing the manufacturer with tailored and bespoke nationwide mystery shopping programmes to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
