Lead Management Mystery Shopping

Lead management is a vital part of any marketing strategy, however, it is often overlooked and underestimated. Much time and energy is spent generating leads and potential sales, how can you ensure that those efforts don’t go to waste?

Our Lead Management Mystery Shopping Service will help you monitor and improve performance in this important area of your business. We will develop a customised programme to place leads into your lead management system. When a member of your staff picks up upon a lead placed by us and returns the call, they will be put through to one of our trained researchers. This call can then be digitally recorded, and a comprehensive report will highlight areas of strength and weakness.

Our Lead Management Mystery Shopping Service will provide you with:

• An interactive website containing:
  • A breakdown of results for each follow-up call.
  • The option of digital audio recordings of your team making follow-up calls.
• Comprehensive data reports (customised according to your company’s needs).
• We also offer a performance planning option. This enables your team members to develop and submit their own action plans for improvement.

This service will enlighten you to the amount of follow-up calls being made, and the effectiveness of those calls. It will also enable you to assess staff skill levels in key objectives, and provide a platform for building an effective training and development programme for your team.