About Sarah

This author has not yet filled in any details.
So far Sarah has created 165 blog entries.

The importance of creating a positive Customer Experience

“It takes 20 years to build a reputation and five minutes to ruin it.” - Warren Buffett  In April 2017, United Airlines forcibly removed a passenger from his seat and involuntarily ejected him from overbooked Flight 3411. Footage of the passenger being physically dragged through the aisle went viral and was broadcast on the news [...]

By |2019-06-12T11:18:27+01:00June 12th, 2019|Customer Experience Programmes, cx|0 Comments

Introducing the new look of Douglas Stafford!

Since 1989, Douglas Stafford has been a market leader in performance improvement and a pioneer in mystery shopping. The company has grown far beyond its mystery shopping origins over the last 30 years, increasing its services to cover not just customer service, but all aspects of customer experience. To reflect this progression, Douglas Stafford has [...]

By |2019-06-12T12:05:18+01:00May 22nd, 2019|Douglas Stafford|0 Comments

Lead Time Assessment

From the ordering of an item to its delivery, or booking the earliest appointment to have a vehicle serviced, lead time plays an important role in the customer experience.   Lead time is essentially the amount of time between the start of a process and its completion. Reducing lead times can streamline processes, improve productivity, [...]

By |2019-04-24T17:09:14+01:00April 24th, 2019|Customer Experience Programmes, Douglas Stafford|0 Comments

Lost Sales Analysis

Acquiring new customers is obviously an important part of every business. Good advertising, a solid brand identity, and an active social media presence will undoubtedly catch the eye of many a potential customer.   But have you ever wondered about the customers that didn’t buy from you? Was it the price? Did they buy from a [...]

By |2019-04-18T14:55:51+01:00April 18th, 2019|Customer Experience Programmes, Douglas Stafford|0 Comments

We’re Moving!

Douglas Stafford are moving! After 10 years at 1000 Lakeside North Harbour, the team at Douglas Stafford are moving across campus to their new home at 4000 Lakeside at the close of business today. Since first opening its doors for business in 1989, Douglas Stafford has been based in a few different locations, including Northampton [...]

By |2019-05-02T15:31:30+01:00April 10th, 2019|Douglas Stafford|0 Comments


It's close to a year since the GDPR was brought into effect across Europe.   The General Data Protection Regulation came into force on 25th May last year and was designed to modernise data protection and privacy laws that protect an individual’s personal data.   This new framework revised how businesses can process and handle [...]

By |2019-04-08T10:36:35+01:00April 8th, 2019|Customer Experience Programmes|0 Comments

January Blues? Time To Book A Holiday

Well it’s a brand new New Year. A fresh clean start.   But packing away the Christmas decorations, returning to work, and eating like a responsible human being again instead of dining on leftover stuffing, artisanal cheeses and Quality Streets can certainly leave us feeling rather glum. As much fun as scraping ice off the [...]

By |2019-02-27T14:03:52+01:00January 17th, 2019|Uncategorised|0 Comments