Landmark achievement for sales of Toyota hybrid models

 

By Jamie White – Head of Communications

 

The progress of Toyota’s hybrid power technology has reached another landmark with cumulative global sales of Toyota hybrid vehicles reaching more than six million units.

 

Notably the latest million-milestone has been reached in the fastest time yet – just nine months since the figure moved past five million.

 

Toyota Motor Corporation sells 24 hybrid passenger car models and one plug-in hybrid in approximately 80 countries and regions around the world. In the UK, home to production of the hybrid versions of Auris and Auris Touring Sports, the range extends to 10 Toyota and Lexus hybrids, plus Prius Plug-in.

 

Within the next two years, Toyota will launch 15 new hybrids and will continue to develop its product range and the number of markets where its hybrid models are available.

 

Toyota calculates that its hybrid vehicles have reduced the amount of CO2 entering the atmosphere by approximately 41 million tonnes, compared to the impact the same number of equivalent petrol-powered vehicles would have. On the same basis, it also estimates its hybrids have saved around 15,000 million litres of petrol.

 

Toyota entered hybrid vehicle production in August 1997 with the launch in Japan of the Coast Hybrid EV bus, followed in December by the first generation Prius, the world’s first mass-produced hybrid car. Since then Toyota’s hybrids have enjoyed increasing support from customers around the world.

 

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Toyota with a tailored and bespoke nationwide mystery shopping programme to include  Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.

 

 

 

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