British Airways tops UK Consumer Brands survey

 

By Jamie White – Head of Communications

 

The top 20 UK consumer brands have been unveiled, with companies from a host of industries featuring in the 2014 list.

 

The top UK brand – which finished ahead of 1,500 others – was British Airways, which beat giants Rolex, Coca Cola, BBC and Heinz to the top spot.

 

British Airways impressed industry experts and consumers for its ‘consistently strong performance’ and is the first travel company to top the list.

 

The Superbrands panel also put BA’s success down to residual goodwill from its association with the 2012 Olympics and Paralympics.

 

One surprise is Apple – a former number one – dropping from second to 14^th place.

 

The Consumer Superbrands ranking is based on a survey of 3,000 adults, including leading industry experts and marketing professionals.

 

Superbrands Chairman Stephen Cheliotis said: “British Airways has always performed well in the survey but over the last two years its reputation has climbed to new heights, partly through the cementing of its successful ‘To Fly, To Serve’ positioning.”

 

Google slid for the second year running, from sixth to seventh, while Facebook, which was 14^th last year fell out of the top 20.

 

Boots entered the top 20 for the first time in 15^th place, along with Amazon in 13^th spot, while automotive manufacturer Mercedes-Benz claimed 20th position.

 

However, in the Business Superbrands 2014, list which runs concurrently with the Consumer survey, Visa claimed top spot, followed by Google, Apple, Mastercard and British Airways.

 

Top 20 Consumer Superbrands list 2014:

 

1. British Airways
2. Rolex
3. Coca-Cola
4. BBC
5. Heinz
6. Microsoft
7. Google
8. Gillette
9. Kellogg’s
10. BMW
11. Cadbury
12. Andrex
13. Amazon.co.uk
14. Apple
15. Boots
16. Nike
17. Sony
18. Marks & Spencer
19. Shell
20. Mercedes-Benz

 

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