Unique driving experiences with Bentley
By Jamie White – Head of Communications
Bentley is offering customers and driving enthusiasts a range of unique driving experiences with the Continental GT in 2014, from exclusive luxury breaks to bespoke routes around the world – designed by the company’s driving experts.
The new luxury breaks are in partnership with some of Europe’s finest hotels, private houses and luxury brands.
The ‘Secret Britain’ tour begins with the cream of London fine dining and hospitality, including a private lunch in the Bentley Room at the award-winning Mosimann’s restaurant, shopping at Harrods and staying at one of London’s finest hotels.
After leaving the capital the tour covers the best of The Cotswolds and a rare opportunity to stay at the imposing Eastnor Castle and take part in a range of countryside pursuits. The tour concludes at Bentley’s Crewe Headquarters witnessing the craftsmanship skills that make every Bentley unique. There follows a private lunch at the Bentley Mews – a beautiful private home close to the factory.
The ‘Guest of Chanel’ tour is a tempting combination of great Bentley touring through France with a range of indulgent breaks en route to Paris hand-picked to showcase the best of French culture, fashion, cuisine and hospitality as exemplified by the iconic Chanel fashion house.
Selected highlights include driving to St Emilion, taking in the Chanel-owned Chateau Canon and vineyard before exploring the beautiful hilltop village (a UNESCO World Heritage Site) and enjoying a private dinner at the spectacular Chateau de Chenonceau as well as visiting the famed Margaux vineyards.
The tour concludes in Paris with a memorable evening as guests of Chanel and a privileged glimpse inside the private apartment of Coco Chanel followed by dinner at the company’s headquarters overlooking the spectacular Place Vendome.
The five-day tour is inspired by the epic 1,000 mile Italian road race the Mille Miglia and Sir Stirling Moss’s famous 1955 victory.
For those driving enthusiasts who want the freedom to travel at their own pace and in their own time, Bentley is publishing some great drives selected by the company’s road-testers.
The Luxury of Spontaneity series (dedicated to the company’s Continental range) is available online and begins with two routes from opposite sides of the world. There is a 130 mile drive through the Mediterranean sunshine on the island of Mallorca and also a classic 745 mile American road trip from San Francisco all the way through to the bright lights of Las Vegas.
Upcoming additions to this series of inspiring drives, due to be published throughout the year, include a desert adventure in Oman, an Australian drive from Melbourne to Adelaide and routes in Malaysia, Scotland and Canada.
Mystery shopping and performance improvement company, Douglas Stafford, works with Bentley on a bespoke and tailored mystery shopping programme to include video mystery shopping.
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