Significant growth in Douglas Stafford’s Electronic Mystery Shopping programmes

By Jamie White – Head of Communications

Mystery shopping and performance improvement company, Douglas Stafford, is continuing to see an increase in the amount of Online Mystery Shopping and Live Lead Management programmes being undertaken by its Lead Management team on behalf of its clients, across different industries.

With more and more shoppers using the internet to purchase items, it’s imperative that companies deal with all online enquiries in a prompt and efficient way.

Technology has driven a fundamental change in the way consumers research and buy products. Information is readily available 24 hours a day and consumers are more informed than they have ever been.

Accessibility across all platforms is key for buyers, with recent figures revealing that 72 per cent of tablet users make a purchase through their tablets each week.

Douglas Stafford Operations Manager, Paul Brown, said: “It’s a well known fact that more people use the internet nowadays to search for – and purchase – goods than ever before. It is key to our clients that we are able to provide a service that fully monitors each touch point.

“In 2013, the number of email mystery shops and lead enquiries Douglas Stafford carried out was three times higher than in 2012, and already this year, we have completed a significant number of online mystery shops. Around 90 per cent of our clients now have an online mystery shopping project integrated into their programme.

“Our lead department team is being kept very busy and is rapidly growing to meet demand, which is fantastic. It reiterates the importance of responding and dealing with online enquiries in a prompt and professional manner.”

If you would like to know how Douglas Stafford can develop an electronic mystery shopping programme for your company and improve levels of customer service, in turn, increasing sales, contact Douglas Stafford today!