New TV series on Dave to feature Kia vehicles

 

By Jamie White – Head of Communications

 

Kia is set to feature in a new TV series on Dave that charts an epic 3,000 mile football road trip across South America in order to discover the secrets of the continent’s passion for the game, ahead of this summer’s World Cup in Brazil.

 

‘Road to Rio’ is a six-part TV series starting on May 5th that will see comedians and football fans Mark Watson and Henning Wehn at the wheel of their Kia Soul, as well as other Kia vehicles along the way, travelling to six football-rich countries.

 

The football-obsessed duo take their trusty Kia from Uruguay to Brazil and en route they laugh with football-crazy locals, face roadside dramas with llamas, sample the local cuisine and meet a host of footballing legends – a line-up that reads like the ultimate South American fantasy football team.

 

After five roller-coaster weeks Henning and Mark eventually arrive in Rio. Mark takes to the air in a hang-glider to investigate how World Cup preparations are shaping up and the boys visit what will soon be the most famous stadium on the planet, Estadio do Maracana. They also meet the Captain of Brazil’s legendary 1970 World Cup winning team, Carlos Alberto, and revive a 1970s Brazilian craze, Autobal – football played by cars.

 

Artur Martins, Vice President of Marketing, Kia Motors Europe, said: “As a brand that is passionate about football, and with the World Cup just around the corner, we were happy to put the wheels under Mark and Henning’s footballing road trip with some of our latest vehicles.

 

“The All-New Soul, that features in the show, has just been launched across Europe so ‘Road to Rio’ is a great opportunity for thousands of football fans to see our stylish urban crossover in action.”

 

Kia has been an Official Automotive Partner of FIFA since 2007 and has recently strengthened its involvement in the game with a long-term commitment of extending its partnership with FIFA until 2022.

 

Mystery shopping and performance improvement company, Douglas Stafford, works with Kia Motors UK, providing a bespoke mystery shopping and customer experience programme, to include telephone mystery shopping, electronic mystery shopping and video mystery shopping.

 

 

Follow mystery shopping and performance improvement company, Douglas Stafford:

 

on Twitter @DouglasStafford

 

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