← Back

May 20th, 2014

Ford Fiesta named as Telegraph’s Car of the Year

 

Top accolade for the Ford Festa

 

By Jamie White – Head of Communications

 

The Ford Fiesta has been crowned The Telegraph’s Car of the Year.

Ford Fiesta named as Telegraph's Car of the Year - Douglas Stafford Mystery Shopping

 

The accolade follows voting by Telegraph readers to decide their favourite cars in seven categories in the run-up to the newspaper and website‘s Festival of Motoring.

 

After reader votes had been counted, the Telegraph’s motoring experts decided which category winner deserved the Telegraph’s overall Car of the Year award.

 

Steve Huntingford, the Telegraph’s Head of Motoring, said: “It’s easy to see why the Ford Fiesta is so popular – it’s a sensational all-rounder.

 

“There is no small hatchback that you can buy that’s as enjoyable to drive as the Fiesta. It feels wonderfully sharp and agile, which is obviously great news on a winding back road. But the Fiesta is also a pleasure on the mundane journeys that most of us do every day, thanks to its beautifully weighted controls, comfortable ride and good visibility.

 

“Throw in a long list of standard safety kit, plus strong yet efficient petrol and diesel engines, and the Fiesta really does offer the greatest good for the greatest number of people.”

Ford Fiesta named as Telegraph's Car of the Year - Douglas Stafford Mystery Shopping

 

Over 120,000 new car buyers in the UK chose Ford Fiestas last year, sealing the award winner a fifth successive year as the nation’s top-selling car.

 

Mark Ovenden, Ford Britain Chairman and Managing Director, said:  “The readers of the UK’s top-selling quality paper and its website, along with The Telegraph’s motoring team made a discerning choice in naming Ford Fiesta as their Car of the Year.

 

“They recognised the car as a sensational all rounder for the greatest number of people – achieved thanks to Fiesta’s styling, handling, styling and tech.”

 

Mystery shopping and performance improvement company Douglas Stafford provides Ford with a bespoke and tailored mystery shopping programme to help analyse and improve levels of customer service.

 

 

Follow mystery shopping and performance improvement company, Douglas Stafford:

 

on Twitter @DouglasStafford

 

on Facebook facebook.com/douglasstafforduk