Three Toyota UK centres receive customer service accolades
By Jamie White – Head of Communications
Three of Toyota’s UK Centres have been honoured for achieving the highest levels of customer service.
The 2014 Ichiban Awards are contested by around 2,300 Toyota retailers across Europe, with the winners selected for demonstrating exceptional customer satisfaction performance in both their sales and after sales operations.
The name ichiban is taken from the Japanese phrase okyasuma ichiban, meaning customer first.
This year, Snows Toyota Honiton was successful for the second year running, joined by Burrows Barnsley Toyota and RRG Toyota Altrincham.
Steve Davidson, General Manger Burrows Barnsley, said: “This first Ichiban award for Burrows is the result of the hard work, determination and commitment to customer care of every member of the Burrows Barnsley team.
“It was an extremely proud moment to learn we had been selected, and being recognised in this way makes all the effort worthwhile and ensures our team are motivated to strive to continue to exceed expectations in customer care.”
Mike Hampson Centre Principal at RRG Altrincham, said: “Customer satisfaction is the number one priority for all members of the team at Altrincham and we’re thrilled to be selected out of 2,300 Toyota retailers across Europe for our dedication to putting the customers first.”
Jon Taylor, Franchise Manager, Snows Toyota West, said: “The team at Honiton are highly privileged to accept their second Ichiban award. They have really embraced the philosophy of ‘Customer First’ and always deliver a seamless transaction. Nothing is too much trouble and they always look to share customer feedback, both positive and negative.”
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Toyota with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
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