Big Feastival event to be sponsored by Renault UK
By Jamie White – Head of Communications
Douglas Stafford clients, Renault UK, have been confirmed as this year’s official automotive sponsor at Jamie Oliver and Alex James’ Big Feastival.
The event is a celebration of music, food and fun for all the family, and takes place on August 29th-31st at Alex’s farm in the Cotswolds.
Throughout the three-day live extravaganza, Renault will be involved right in the thick of things, adding to the festivities and relaxation for those of all ages.
Big Feastival is the latest in a series of recent major sponsorship deals for Renault, on the trail to prove it’s well and truly ‘back’. Its Group sales are already a healthy 73 per cent higher year-to-date than 2013, with its Captur crossover sitting second in the fast-growing B-SUV class and the iconic Clio in the top six superminis.
Each of its recent models are based around the idea of the ‘life flower’, taking in every aspect of someone’s journey, from love, starting a family, right through to work and reaching a state of enlightenment and wisdom.
The main stand has been created in the shape of a flower, where each petal represents a different life stage. The human centric brand will be focusing specifically on four of its six ‘petals’ namely, Love, Explore, Play and Wisdom.
The first, ‘love’, is represented by the Clio, in terms of design and style. The Clio area on the stand will transport visitors to Paris and give visitors somewhere to retreat after taking in the sights of the busy festival. The second, depicting ‘Explore’, comes in the form of its new Captur compact crossover, designed for young and active families. Representing ‘wisdom’ is the beautifully designed electric Renault ZOE. Finally, fresh from its first UK appearance at the Goodwood Festival of Speed just a few weeks before, the New Twingo city car, which epitomises Renault’s playful, colourful personality, will also be taking a bow.
So that Jamie Oliver and Alex James can get around the festival in an environmentally-friendly fashion, Renault will also be supplying two of its fun and futuristic electric two-seat Twizys for the weekend.
Mystery Shopping and Performance Improvement company, Douglas Stafford, has been working with Renault UK for more than 10 years, providing the manufacturer with tailored and bespoke nationwide mystery shopping programmes to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
