Seven Renault UK dealerships named ‘Dealer of Excellence’ by J.D Power
By Jamie White – Head of Communications
Seven top-performing Renault dealers have been rewarded for their outstanding customer care by global market research experts J.D. Power.
Seward Renault Portsmouth, Smiths of Peterborough and Renault Wirral, Slough, Orpington, Romford and Enfield were all presented with the coveted ‘Dealer of Excellence Award’, for servicing Renault vehicles.
Ken Ramirez, Renault UK Managing Director, said, “The seven dealers receiving the Dealer of Excellence Award really have gone the extra mile and fully deserve this recognition and accolade for delivering what customers rightly demand most – outstanding service experience.”
The honour was bestowed after each of the seven dealerships successfully completed the certification process for Renault service operations through a two-part evaluation process, consisting of a customer satisfaction survey and an extensive on-site audit.
Renault had commissioned J.D. Power in January to measure the performance of its dealers as part of its bid to climb into the top 10 vehicle manufacturer list of independent UK quality surveys by 2017.
The launch of the J.D. Power Dealer of Excellence Award Programme, the first of its kind in Europe, is to give high-performing dealers enhanced status compared to competitors, and demonstrate a commitment to customer servicing satisfaction, irrespective of their brand. The J.D. Power Dealer of Excellence program is independently administered by J.D. Power.
It is the most significant move made by the French marque when it comes to listening to consumer feedback, and will help shape the future of its business and comprehensive range, including long-running favourite Clio, the Captur crossover and all-electric ZOE.
Renault UK’s Head of Network Quality and Training, Steve Whitcombe, said: “For 2014, our strategy brings customer feedback even further into the heart of our business. We are committed to providing the right framework of development and support to ensure all our teams have the skill, knowledge and aptitude to deliver an excellent customer experience.”
Mystery Shopping and Performance Improvement company, Douglas Stafford, has been working with Renault UK for more than 10 years, providing tailored and bespoke nationwide mystery shopping and customer experience programmes to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping to analyse and improve levels of customer service.
