By Jamie White – Head of Communications
Leading online retailer Argos has announced the launch of a fleet of newly branded Mercedes-Benz and Scania trucks.
The 76 vehicles, all sporting the new brand colours and designs, will take to the road this autumn.
As part of Argos’s new multi-million pound advertising campaign, which will bring to life its ongoing drive to become a digital retail leader, the vehicles will carry the new strapline ‘GET SET GO ARGOS’ and feature vibrant colours against a white backdrop. The campaign is the biggest strategic change in its 40-year-plus history.
The newly branded fleet comprises of 71 Mercedes-Benz Actros tractor units and five Scania natural gas-powered trucks. The Scania trucks are designed to run completely on gas and provide carbon dioxide reductions of up to 70 per cent when run on pure biogas, as well as being extremely quiet.
David Landy, Fleet Manager for Argos, said: “Our vehicles travel all over the country, seven days a week, delivering a range of 43,000 products to our 734 stores and direct to the doorstep, allowing customers to shop how and when they want. They will be seen and recognised by everyone, so it’s exciting to be part of the new campaign and the fantastic new Argos we are creating.”
The New Actros units, which will support Argos’ existing fleet of 400 tractors and 1000 trailers, are all powered by Euro VI 290 kW (400 hp) straight-six engines coupled to the Mercedes PowerShift 3 automated transmission. All feature the 2.3 metre wide ClassicSpace sleeper cab, which offers high levels of safety and comfort.
All 71 vehicles are also equipped with Hatcher Components’ unique Active Freddie air management system. This ignition sparked cab top spoiler automatically adjusts to match the height of the trailer, minimising fuel consumption.
Mystery shopping and performance improvement company, Douglas Stafford, provides a range of bespoke Telephone Mystery Shopping, Email Mystery Shopping, Report-Based Mystery Shopping and Video Mystery Shopping programmes to many of the UK’s leading automotive manufacturers, including Mercedes-Benz and Scania.
