By Jamie White – Head of Communications

 

Renault’s UK car sales have significantly outpaced the UK car market in 2014 and reached a three-year high at 66,334 vehicles, while its subsidiary, Dacia, posted a record 23,862 sales.

 

In December, Renault car sales stood at 5,162 vehicles with a market share of 3.1 per cent.  Year-to-date car market share for the French car brand stands at 2.7 per cent – up 0.6 percentage points on 2013, according to official figures from the Society of Motor Manufacturers and Traders (SMMT).

 

Meanwhile, December saw 1,503 Dacias finding new homes, representing a market share for the month of 0.9 per cent. Market share for 2014 full-year stood at 1.0 per cent – a rise of 0.2 percentage points versus 2013.

 

The Dacia Sandero hatchback firmly retained its place in the Top 10 selling five-door B-segment cars, with 14,806 being sold in 2014.

 

Renault has the fastest growing B-segment range in the market with combined sales of the new Clio hatchback, the Captur crossover and the electric ZOE up 65.9 per cent in 2014 representing 50,499 vehicles of the 66,328 total. Electric vehicles saw a large surge in 2014 with 1,286 Z.E. models sold – up 90.2 per cent compared to the previous year.

 

Renault’s strong growth in 2014 also extended to its van range which saw full-year sales of 18,244 vehicles, representing a market share of 5.5 per cent – up 39.3 per cent on 2013.  Renault van sales in the month of December stood at 2,296 vehicles and a market share of 8.4 per cent.

 

In total, Renault cars and vans sales for 2014 recorded a 42.7 per cent growth with a total of 84,578 vehicles sold and a 3.0 per cent market share.

 

The Renault Group, which comprises Renault cars, vans and Dacia, saw growth through most of 2014.  Sales totalled 108,440 vehicles and market share stood at 3.9 per cent – up some 41.9 per cent from the year before, compared to a market growth of 10.3 per cent, making Renault Group the fastest growing franchise in the UK – outpacing the market growth now for a second consecutive year.

 

Ken Ramirez, Renault UK Managing Director, said: “The extraordinary Renault Group growth has been fuelled by customer demand for our stunning new car and van models, supported by our dealer network’s commitment to customer satisfaction.

 

“Dacia’s clear value-for-money and no nonsense approach have attracted nearly forty per cent more buyers than this time last year and nine out of ten of these are private customers, confirming the positive and enduring appeal of the Dacia brand for UK customers.”

 

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Renault UK and Dacia with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.