By Jamie White – Head of Communications
Audi has opened its first ever ‘pop-up’ store at London’s Westfield Shopping Centre in Stratford.
The store will showcase the A3 Sportback e-tron to shoppers in readiness for the national roll out of this recently crowned 2015 What Car? Electric Car of the Year at Audi Centres across the UK, from January 17th.
Utilising the latest 2D and 3D augmented reality as well as virtual reality, the full range of innovative technology that the versatile A3 Sportback e-tron has to offer is depicted through a suite of immersive digital platforms. There will also be an A3 Sportback on display.
Customers can go on a virtual test drive of the very first Audi production plug-in hybrid electric car using Oculus Rift headsets, learn about the benefits of the four different drive modes available on the A3 Sportback e-tron and personally configure their own bespoke model using the Audi Explorer App and Audi Mileage Tracker App. Additionally, the Audi connect app will enable owners of the car to control a variety of functions, such as the charging system via their smartphones.
The Sportback couples a 75kW electric motor with a 150 PS 1.4 TFSI petrol engine, delivering the potential for up to 176mpg with CO2 emissions of just 37g/km. During a recent test drive in Vienna, the car drove 41 miles of a 55-mile city trip with zero emissions.
Sarah Cox, National Communications Manager for Audi UK, said: “The Audi store has popped up at Westfield Stratford at the perfect time with What Car? magazine awarding the A3 Sportback e-tron its 2015 Electric Car of the Year award only last week.
“Westfield customers will be able to explore the benefits of the first plug-in hybrid car produced by Audi with the help of leading-edge virtual technologies. It’s an innovative way to interact with an innovative car and one which spearheads another new foray for the Audi philosophy of Vorsprung durch Technik.”
Audi UK partnered with SOMO, its digital agency, to deliver the five new technology installations.
The Audi pop-up shop will open seven days a week for four weeks until February 8th. It is open 10am-9pm Monday to Friday, 9am-9pm on Saturday and 12pm-6pm on Sunday. More information can be found at audi.co.uk/etronwestfield
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Audi UK with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
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